Oh, awesome! Another light has burned out! I’m so excited to stop what I’m doing and get this fixed!” We’ve certainly never said that—and we don’t know any car dealers who have, either. We know that lighting is a fundamental component of your business. It can create the right mood for the showroom, eliminate shadows […]
As a car dealer, you are part of a busy lot. (Yes, that pun was intended. You’re welcome.) Dealers like you devote much of your time to the “micro” level details within your organization, and sometimes, everyone might forget about your “big picture” role as a guardian of employee safety and security. Car Dealers: NOT […]
When it comes to car dealerships, the old cliché is surprisingly accurate: there is only one chance to make a good first impression. Today, most car-shoppers enter the dealership equipped with information from the internet about the vehicle they covet, which is why half of all dealership purchases occur on the customers’ very first visit. […]
Occasionally, when we meet with car dealers, we find some of them to be a little nervous about “smart” technology. We can definitely relate to that. After all, society has changed so much the past few years that, in many cases, we can feel overwhelmed by new technology we don’t understand. So, we may choose […]
Most of us are familiar with that old acronym expressed with the word “K.I.S.S.” We know that, in communication, we should try to “Keep it simple, stupid” if we want others to grasp the message we’re trying to convey. Regrettably, as technological advances have pushed themselves into so many avenues of our lives, industry leaders […]
9 0 – Nine-zero. That’s the approximate percentage of people who hate something about the “traditional” car-buying experience. Too often, after visiting the dealership, customers exit feeling duped, disrespected, or downright disregarded. As we know, that type of unrest has created new ways for customers to navigate the car-buying process—and that has led to new […]
1.) Car Dealer: As an auto dealer, I’m facing multiple challenges. I read a recent study that said almost 90% of customers hate something about the typical car-buying experience and I don’t know what to do about that. As my costs continue to increase, I’m worried about my ability to stay relevant in this new […]
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