Why LED Lighting Can Increase Car Sales 

When it comes to car dealerships, the old cliché is surprisingly accurate:  there is only one chance to make a good first impression.  Today, most car-shoppers enter the dealership equipped with information from the internet about the vehicle they covet, which is why half of all dealership purchases occur on the customers’ very first visit.    

Recognizing the high stakes, auto dealers are looking for ways to deliver a better car-buying experience than their competitors can offer.  And so, the push is underway to create stylish showrooms that attract—and convert—buyers.  As expected, LED lighting is one of the major factors that is helping car dealers distinguish themselves from their competition and sell more vehicles. 

LED lights are much more versatile than fluorescents (especially when they’re paired with an advanced “smart” control system).  Dealers can tailor LED lights to specifically meet their needs.  Owners can select and adjust lights with a variety of temperatures (colors) that can give a soft, warm feel or mimic natural daylight.  LED lights can reduce glare and eliminate shadows.  They can enhance the appearances of car angles and edges.  They can add the right type of brightness to create a welcoming, inviting feel.  They can create an atmosphere that quickens a buyer’s pulse and evokes desire.  LED lighting can transform a dingy, mediocre showroom into a radiant gallery decorated with alluring masterpieces.  And make no mistake:  In an environment like that, where the first impression creates a blend of comfort and awe, visitors will be far more likely to leave the dealership with one of those automotive prizes.     

No business owner really wants to be on the wrong side of change, and here’s the thing:  Less than 20% of the nation’s dealerships have switched over to LED lighting.  This means that dealers who upgrade from their standard, expensive, outdated, inefficient, and ineffective lighting systems will have a competitive advantage over 80% of their peers.  Wisdom suggests that the perfect time to make a change is now.