Digging Deep: Direct Discount Lighting

Welcome back. In our first set of posts in this background series, Digging Deep, we took an in-depth look at who Smarter Building Technologies Alliance is, what we do, and who we serve. In this next set of posts we’re going to take things a step further and really drill into each of SBT’s factories – including, Direct Discount Lighting, Integrated Advanced Controls, and Glued Solutions. First up: Direct Discount Lighting (DDL). As you learned in the post, Digging Deep – Breaking Down SBT Alliance, Direct Discount Lighting is a leading provider of LED luminaires and custom engineered LED specifications. But Direct Discount Lighting is far more than simply an online retailer of LED luminaires – I mean online retailers of… well anything… are a dime-a-dozen. So, how is Direct Discount Lighting NOT your typical online retailer of LED luminaires?

Digging Deep: Direct Discount Lighting

Who Is DDL At Its Core? 

Two words: Custom Engineering

At the core of Direct Discount Lighting is a powerhouse of LED lighting technology, energy efficiency, and industry knowledge that serves as the foundation for its custom engineered line of products and services.  DDL solution engineers are some of the industry’s most experienced, skillful, and creative architects of innovative lighting solutions.  
This is the core of Direct Discount Lighting and what makes up the true “who” of DDL – a team of wildly experienced solutions engineers who dream up creative LED specification solutions that not only meet but exceed project requirements and expectations. Custom built solutions, for the right applications, with factory-direct pricing.

Custom Engineering LED Lighting Solutions

Let’s say you’re a building owner, or an electrical contractor, building out a new energy efficiency project to update all of the lighting in your manufacturing plant. Traditionally you’d start with an energy audit – capturing all existing luminaire types and locations – then spec out an equivalent luminaire that just so happens to be lower wattage (hence the upgrade)

Presto, energy efficiency project completed. Right?  

Hm, not so fast. What if, just by chance, that “equivalent luminaire” spec isn’t the best luminaire for the application? For example, we’re working in a manufacturing plant. Manufacturing plants are dirty. The machinery creates dust and soot that coat the luminaires and depreciates the lumen output directly affecting light levels. This consequently causes 1) safety issues, and 2) increased maintenance costs as someone in the facility must continually clean/replace those dirty lights. 

Sure, maybe you’re saving some money on energy-related expenses… 
… (existing watts – proposed watts = lower energy costs)… 
but the fact you’d be replacing the fixture with a similar – if not exact – fixture, you’re really not solving the issue of lower light levels and higher maintenance costs due to environmental conditions.

So, let’s say you agree that you should replace the existing fixtures you have with some IP69 rated fixtures; giving you the ability to hose them down and keep them clean. Great, that’s a wonderful first step, but as soon as you start researching IP69 rated LED fixtures, identifying the right combination of color temperature, optics, style, color, the task ends up becoming a never-ending headache.

Enter Direct Discount Lighting!

Rather than sifting through the countless datasheets from hundreds of manufacturers trying to identify the exact fixture that meets your specific specification, Direct Discount Lighting solution engineers work with you right from the get-go to:

  • CREATE the ideal specification required for the desired application and; 
  • ENGINEER the ideal LED luminaire to not only meet but exceed the application specification.  

So, at the core of Direct Discount Lighting’s LED solutions are two important things that most traditional retailers of LED luminaires simply can’t provide:

  • 1) An ideal LED specification for your specific project application, and;  
  • 2) A custom engineered LED solution that meets said specification.  

While there are just about an unlimited number of application scenarios that DDL can create custom engineered solutions for, suffice to say, the goal of Direct Discount Lighting’s LED product offerings is to meet the specific requirements of any project. To provide you with an exceptional product that outperforms all market expectations at a fraction of the traditional market price.

Innovative, Timely, and Dependable LED Lighting Solutions

Whether you’re looking for troffers, high bays, area lights, or decorative fixtures, Direct Discount Lighting’s product offering, and custom engineered solutions, give you the depth and breadth you need for any project. Add in SBT’s other two factories, Integrated Advanced Controls, and Glued Solutions, and now you have a fully embedded, networked controls solution that pre-configured, provisioned, and fully supported. But we’ll dig into that in our next post.


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